30 years of Schindler Parent

30 years of SCHINDLER PARENT. Over 250 guests gathered at the Zeppelin University in Friedrichshafen to celebrate the 30th anniversary of the GWA agency, which was founded in 1979. The three owner-managers Eugen Schindler, Jean-Claude Parent and Michael Meier welcomed clients, business associates, staff from the various agency locations and their Berlin-based partners Matthias Dietz and Jürgen Michalski. The evening began with a “gift” lecture entitled "Mind or spirit – communication and purchase decisions" by Prof. Dr. Peter Kenning, Professor of Marketing at the ZU and a pioneer of neuroeconomic research. Reporting on the key areas and findings of his research, he credited branding with a strong preference-forming effect. After this opening forum, the guests were greeted with a humorous speech by ZU President and host Prof. Dr. Stephan Jansen, and invited to enjoy cool music and finger food in the chic lakeside setting, where the party continued till midnight with discussion, dancing and general celebration.