Nowhere is the mix of hard and soft factors more complex than in the automotive market. Whether the focus is on technical innovation, urban-friendliness or image – the brand presence is a door-opener and constant accompaniment. Every detail counts: from the corporate colour through the showroom to the business card. And in the B-to-B sector, brands are in the driving seat.

Photo: ABT

ABT

Photo: BBS

BBS

Photo: Berner

Berner

Photo: Caramba

Caramba

Photo: Daimler Crysler

Daimler Crysler

Photo: Gebrauchtwagen

Gebrauchtwagen

Photo: Langer

Langer

Photo: MTU

MTU

Photo: Witzenmann

Witzenmann

 
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