Daimler Crysler

Creative Identity

The logo for the merger in May 1998 was designed in Meersburg, as was the corporate identity of this major multinational. Since 2001, Schindler Parent Identity in Berlin has enjoyed the status of CD lead agency. With the introduction of the "Blueworld", it crossed the threshold from corporate identity to creative identity. The "Blueworld" is space, projection surface and frame – a constantly changing design element representing the dynamic process of the company.