Gebrauchtwagen

A new internet portal for used cars.

www.gebrauchtwagen.de is the first portal of its kind to target female drivers. With the slogan "Autos zum Verlieben" (“Love that car!“), the ad-free used car online portal is positioned as an alternative to existing portals which are geared to a male audience. www.gebrauchtwagen.de is a business and sales model of the Sparkassen-Finanzgruppe which aims to effect parallel sales of other products from its portfolio, such as consumer credit and insurance. The online relaunch and portal hosting are by Pixelpark.

The brand claim “Love that car!” enabled us to create a sympathetic image for Gebrauchtwagen.de. Radio commercials, advertising motifs and online banners all focused on the special relationship between the vehicles and their owners.