Siemens Industry - DT

Siemens drives to Schindler Parent.

Siemens Industry is the only company that offers, in its division Drive Technologies, a complete drives family for any application: SINAMICS. For Hannover Messe Industry in April 2011, Siemens asked for a new presentation of this product family. Schindler Parent's approach won over Siemens Drive Technology. We presented a visual concept based on pathways interconnecting or forking, expressing the incredible number of possible variations. As Siemens wanted a unique motif with all rights worldwide, we had to look for the right location. We finally decided on Hyde Park, London, where a two-day shoot from a helicopter provided enough material for all future applications. Before SINAMICS, Schindler Parent had already realized another major project for Siemens Conveyor Technology.

[Translate to english:] Fördertechnik