A matter of taste
How good foods taste – and how well they sell – depends in no small measure on marketing communication. With good brand advertising, customers get a taste for the product and an appetite for more. The same principle applies whether the product is champagne or seltzer, sweet or sour – or even kitchen implements, for that matter. Adding that extra something to a brand of water or juice, wine or champagne that gives it its distinctive identity is our daily bread.
