We advise companies on corporate identity, branding strategy and brand and market positioning. We devise corporate design systems and anchor them in companies. We develop communication concepts, creative and sales promotion campaigns, coordinate media in the interests of efficient dialogue and bring the brand added value to life for the client. By training marketing staff, developing business concepts and introducing offline and online marketing tools, we ensure higher sales and a high conversion rate. This can involve sharing corporate responsibility, through to performance-based remuneration systems.
Identity & strategy
We advise companies on corporate identity, branding strategy and brand and market positioning. We devise corporate design systems and anchor them in companies. We develop communication concepts, creative and sales promotion campaigns, coordinate media in the interests of efficient dialogue and bring the brand added value to life for the client. By training marketing staff, developing business concepts and introducing offline and online marketing tools, we ensure higher sales and a high conversion rate. This can involve sharing corporate responsibility, through to performance-based remuneration systems.
Sales promotion & sales
We implement integrated campaigns systematically with a view to increasing brand awareness and sales performance. We coordinate all measures in a media-friendly manner to ensure efficient dialogue and bring the brand added value to life for the client. The development of business concepts and the training and integration of marketing staff ensures involvement, motivation and loyalty, while the introduction of offline and online marketing tools creates valuable leads with a high conversion rate and demonstrable sales increases. This can involve sharing corporate responsibility, through to performance-based remuneration systems.
Layout & communication
We develop campaigns which attract attention, stimulate demand and facilitate sales. We orchestrate these campaigns through a range of media and adapt them to the relevant contact situation. We devise corporate design systems and anchor them in companies. Our know-how in terms of data and process management ensures efficient support in every phase through appropriate product and sales literature.
Leistungsportfolio
Wir beraten Unternehmen bei Identitätsfragen, der Marken- und Marktpositionierung, der Markenstrategie. Eine gründliche Recherche und umfassende Analyse steht am Beginn jedes Prozesses. Aus der Bewertung der gewonnenen Informationen und der Klärung des genetischen Codes und der Persönlichkeit eines Unternehmens wird eine Positionierung erarbeitet. Sie umfasst die Bestimmung von Markenkern und Markenwerten, die Verortung eines Unternehmens, seiner Produkte und Leistungen im Markt und in den Köpfen der Menschen. Die Verdichtung zu einer eindeutigen Positionierung und die Verankerung in relevanten Kontexten schließlich differenziert vom Wettbewerb. Mit der Ausarbeitung einer Strategie werden die Leitplanken einer Corporate Mission für alle Beteiligten festgelegt.
