Competence
Consulting, Strategy, Design: We develop your brand
Schindler Parent Identity is a strategy-oriented consulting and design agency for brand development.
Our competences: strategic brand development, brand identity, naming, identity projects, corporate design, interactive media projects, editorial design, development of campaign concepts, 3D brand presentation.
The annual PAGE ranking (2008) places our Agency on position 6 in Germany.
Same with HORIZONT: The ranking of Corporate Design Agencies, published in July 2008, shows place no. 7 for Schindler Parent Identity.
Would you like to find out more about us?
Here you can download our current project book.
Corporate Identity
Each company has its own charisma, its character, its personality. This results from its history, its abilities, its employees, the way it communicates. This identity acts inwardly and outwardly. In the process of developing identity, we analyse the company's presentation, its employees' attitudes, how they communicate with each other, its visual presentation. We take a look at the internal views (how do the employees see the company), external views (what are the experts, customers, journalists, the public saying), the differentiation to competitors, where does the tension lie between the current condition of the company and the ideal, the aim. From this we derive the aspired Corporate Identity, which serves as a basis for all further developments.
Strategic Brand Design
Based on the brand promise, we define values for the brand, the general values as much as the distinguishing and unique values. We position a brand in the competitors' environment taking into consideration the expectations and requirements of its target groups. And we develop a sustainable strategy to establish the brand, effectively convey its message, and thus to capture a place in the public awareness.
Downloads:
SPI Folder
Format pdf, 646.21 KB
Corporate Design
Corporate design is the visual expression of company and brand identity. We design trademarks, and define basic elements such as typography, colours, photographic style, design concepts. We demonstrate the application of these basic elements utilising sample layouts. And we document the design principles in the form of guidelines, as a book, file, PDF file, or website.
3D Branding
Brands are not theoretical constructs, but rather tangible realities. For our customers we develop the presentation of their companies and brands in space. At trade fairs, events, in retail shops, in direct contact with the various target groups.
Online Communication
We transfer the corporate identity of a company or brand to the digital world. We conceive, design and programme comprehensive websites, including the development of information, navigation and interaction structures as well as editing systems.
The Website of the Deutsche Kinder- und Jugendstiftung (German Childrens' and Young Peoples' Foundation)
www.dkjs.de
Corporate Communications
We take care of and accompany the financial communication of listed companies – up to the extensive production of annual reports.
The Annual Report for Pixelpark AG
Naming
A good name channels ideas in the desired direction right from the start: It associates the core of a brand, it distinguishes itself from other products, it is imaginative, hopefully easy to remember, and is suited to diverse applications. We develop naming concepts for brands, products, services.
Editorial Design
We develop the presentation of magazines in cooperation with editorial departments, including content design, overall visual design, photo concepts and ideas for the cover. Right up to the complete production of the magazine, including supervision of printing and processing.
GDI Impuls, Swiss Knowledge Magazine
Brand Communication
Strategies, corporate identities, brand theories are only as valuable as their application in practice. We develop long-range communication campaigns for our customers, we produce catalogues, brochures, marketing literature, magazines, direct mailings, exhibition concepts, wayfinding systems, signage, etc.
