Berliner Seilfabrik
The kaleidoscope of options
Berliner Seilfabrik is market leader for rope playequipment worldwide. The products offer an enormous variety by their modular system. Movement, discovery, adventure are the key benefits - they gave the the idea for the new corporate design: the kaleidoscope of options.
Each product group is defined by its basic shape, to be seen by the view from above. A sepecially designed character associates the product world from the children's perspective. The arrangements of basic form and figures lead to the kaleidoscopes, in a broad variety. Each product group has its own Key Visual. The Agency takes care of all aspects of the company and the brand: corporate design, catalogue, website, adverstising campaign, events, mailings, presentation at trade fairs a.o.
