Daimler

Erfinder des Automobils

Seit über 15 Jahren beraten wir das Unternehmen in Markenfragen. Wir gestalten das Corporate Design der Daimler AG und ihrer Vorgängerunternehmen Daimler-Benz AG und DaimlerChrysler AG. Das neue Unternehmenszeichen haben wir im Zusammenhang mit einem umfassenden Erscheinungsbild entwickelt. Es übersetzt das Profil der Daimler AG mit seiner langjährigen Tradition erfolgreicher Innovationen im Automobilbau.

The new corporate logotype

The wordmark Daimler is the visualized expression and thus the "symbol" of the company. It represents a forward-looking, innovative and modern company that is aware of its origins and its great tradition, and which conveys its high standards in all aspects of the automotive world, both in passenger and utility vehicles as well as financial services.

The corporate logotype was developed in cooperation with the typographers of Underware agency.

The new corporate design

Daimler's profile is characterized by a long tradition of successful automotive innovation, its own standard of highest quality, and a constant openness to new developments. The concept of the corporate design by SCHINDLER PARENT IDENTITY BERLIN translates this profile to the corporate design. The corporate logotype in the color Daimler Blue unfurls its full impact on a broad, white surface.

Daimler Designnavigator: www.designnavigator.daimler.com, created by Interton-1 EOOD GmbH.