FSB

FSB

has become synonymous for aesthetic and highly functional door handles the world over, perfectly handcrafted out of excellent materials. The agency assists the company in all branding and communication matters. We design FSB’s appearance at trade shows (e.g. at BAU in Munich), develop internationally run campaigns aimed at architects and project developers, and produce export brochures for use in many markets and countries.

FSB campaign evolution

Mit dieser neuen Kampagne werden die Formen-, Material- und Oberflächenvielfalt sowie die hochentwickelte Architektur- und Objektbaukompetenz von FSB bildhaft überhöht: Sie werden in den Rang evolutionärer Errungenschaften gehoben. Aufbauend auf dem Kreativkonzept von Anne Kohlermann und Cornelius Mangold hat die Stylistin Sarah Illenberger zum Beispiel die barrierefreien Produkte aus der FSB-ErgoSystem-Reihe zu einem Walskelett arrangiert. Die fotografische Umsetzung hat Attila Hartwig übernommen. Mit der Kampagne wird der Leitsatz „FSB. Sie haben es in der Hand.” eingeführt. Eine Aussage, die einerseits die Kernkompetenz von FSB beinhaltet („Greifen und Griffe”), andererseits eine direkte Ansprache der Zielgruppen (Architekten, Bauherren, Designer, Einrichter) darstellt.

Die Kampagne wird weltweit in Titeln wie AD ARCHITECTURAL DIGEST (D), BAUWELT (D), WALLPAPER, und ARCHITECTURAL RECORD (USA) geschaltet.

Fensterbau Frontale 2010, Nuremberg

The theme of the FSB exhibition stand at Fensterbau Frontale trade fair in 2010: Mounting FSB handles with speed and precision due to AGL. A film will be projected onto the walls of the exhibition stand showing how Mr Weber of FSB – focussed and calm – installs one handle after the other in record time.

Bau 2009, Munich

Europe's key trade fair for architecture, materials and systems. The artist Sabrina Hohmann, in collaboration with Schindler Parent Identity, has created a flock of door handles as an installation for the FSB stand at BAU 2009 in Munich.

A door handle comic campaign for FSB (2007-2008).

Highest quality not only has its price, but also always has an origin, a home. The best handles in the world happen to come from Brakel, Germany.

The quality of FSB products has more than one aspect. There is so much to tell about it, especially if you're dealing with such convincing people as FSB experts. Therefore the agency chose a format by which it could cover numerous aspects of "handleology" and which at the same time made it possible to take up current events or report news from FSB: the handle comic.

The campaign began in spring 2007, in the weekly paper DIE ZEIT and in the FRANKFURTER ALLGEMEINE SONNTAGSZEITUNG (Sunday paper); there is a new theme every week, as is usual for a comic. The Klinkencomics are running in the second year.

Bau 2007, Munich

Europe's key trade fair for architecture, materials and systems.

Fensterbau Frontale 2008, Nuremberg

International trade fair window, door and facade, technologies, components, construction elements.