FSB

Das Kürzel FSB

ist weltweit zum Synonym für ästhetisch und funktional hochwertige, in handwerklicher Perfektion aus hervorragenden Materialien gefertigte Türklinken geworden. Die Agentur betreut das Unternehmen ganzheitlich in Fragen der Markenführung und Kommunikation. Wir konzipieren den FSB Auftritt auf den Fachmessen (z.B. auf der BAU in München), entwickeln Kampagnen, die sich an Architekten und Projektentwickler richten und international geschaltet werden und produzieren Exportbroschüren für den Einsatz in vielen Märkten und Ländern.

Bau 2007, München

Europe's key trade fair for architecture, materials and systems

A door handle comic campaign for FSB.

Highest quality not only has its price, but also always has an origin, a home. The best handles in the world happen to come from Brakel, Germany.

The quality of FSB products has more than one aspect. There is so much to tell about it, especially if you're dealing with such convincing people as FSB experts. Therefore the agency chose a format by which it could cover numerous aspects of "handleology" and which at the same time made it possible to take up current events or report news from FSB: the handle comic.

The campaign began in spring 2007, in the weekly paper DIE ZEIT and in the FRANKFURTER ALLGEMEINE SONNTAGSZEITUNG (Sunday paper); there is a new theme every week, as is usual for a comic. The Klinkencomics are running in the second year.

fensterbau / frontale 2008, Nürnberg

International trade fair window, door and facade, technologies, components, construction elements.