GDI Impuls
New concept for the business, society, and commerce magazine
Since 1982 the magazine GDI Impuls has enjoyed a sound reputation: Time and again the editorial staff reveals ground-breaking ideas in business, thereby providing decision-makers with valuable impulses. The quarterly has expereinced a comprehensive re-launch. In close cooperation with the editor-in-chief, Stefan Kaiser, and head of marketing, Tobias Gremaud, Schindler Parent Identity defined the strategic orientation of the new positioning and developed a totally new design for the magazine. With more focused contents, a color-concept reduced to the essentials and an extraordinary image concept (we called it the "Rembrandt effect"), in its new format GDI Impuls is of greater use and more pleasurable to read. The Agency team was responsible for the first editions of the new GDI Impuls.
