KLUDI

Luxury - for everyone.

Kludi GmbH & Co. KG is one of the large fittings manufacturers in Germany; its brand KLUDI, however, has been relatively undistinguished thus far; the focus of activities lay for one in the brands market segment and for another as a licensee of lifestyle brands such as JOOP and SWAROVSKI. We were given the task of developing a brand strategy for their own brand, KLUDI, and of lending this strategy a visual expression. KLUDI provides its customers with the luxury of excellent fittings design in a new, fresh way: accessible for everyone, affordable for many, with a surprising variety of forms, with many ideas, and always with style.