Norbulingka.
Preserving Tibetan Culture
The Norbulingka Institute is a registered trust, under the chairmanship of His Holiness the Dalai Lama. It is situated in Dharamsala, India and more than 300 mainly Tibetan people are working, studying and living here. Norbulingka offers woldleading quality and knowledge in the field of traditional Tibetan arts and literary studies. Preserving Tibetan culture is the main focus of the Institute.
Norbulingka meets the demands of an international market with sophisticated and innovative design. All Norbulingka products are elaborately handcrafted in the Tibetan tradition. The traditions of arts and literary are contemporised into the world today and the future.
After ten years of existence and the background of an increasing international approach, this seemed to be the time to think about the brand and marketing strategies. The complete brand strategy and corporate design was reworked, implemented and communicated in design workshops at the Norbulingka compound.
