Baumeister about long-term market positioning
February 2, 2009
The online strategy portal of the magazine ‘Baumeister’ introduces architects to the principles of strategy and target-group oriented strategy in monthly installments. Within this portal are links to films in which practitioners discuss their careers. In one such film, our colleague, Cornelius Mangold, discusses what motivates him in developing concepts and strategies for our clients at Schindler Parent Identity. You can watch this interview on YouTube…

