November 3, 2009:

Echt. Jägermeister. Jägermeister’s new Brand Visual Identity is derived from brand value. Straightforward, reliable; bringing its roughness, edges and authenticity to life.  Through few yet clear specifications the new brand visual identity provides clarity, is stringent and offers new values in design, serving as a basis for all communication to be redesigned, in-house and outwardly. More...