March 11, 2010:

It’s been several months since the development of the new look of the Jägermeister brand; the teams of Mast-Jägermeister AG and its agencies are using it in all areas (promotional material, POS material, promotions, events, advertising). Schindler Parent Identity, Berlin has now held a workshop with the customer and its agencies, discussing and analysing the experiences and results gained in the recent months.