News
Wednesday | 02/20/13
B2B Goes Emotional: Why touchy-feely isn’t just for B2C
A recent study by the German Association of Communications Agencies (GWA) delivered conclusive proof that the process of identifying, selecting and ultimately purchasing goods and services is driven by how people feel – even in the B2B market. Expanding on the idea of emotional selling with...
Wednesday | 10/24/12
Michael Meier re-elected as President of the international agency network E3
Boston/Meersburg, 12.10.2012At the autumn conference of the international agency network E3 in Boston, it was confirmed that Michael Meier, managing partner of the Meersburg agency Schindler Parent, would continue in his position as president for a further two years.In his first period in office,...
Friday | 10/19/12
Schindler Parent gives Pelikan a new lease of life
Since the autumn of 2011 Schindler Parent has been booking regular flights to Hanover, home to the headquarters of the well-known brand Pelikan, whose products almost everybody in Germany remembers from their schooldays. Due to our brand experience we were invited to think about the market...
Friday | 10/19/12
Schindler Parent repositions the PLATINUM® brand of inverters for Diehl Controls.
One of the leading trade fairs of the solar industry, Intersolar Europe in Munich, Germany, was the stage for the presentation of a completely new image branding of the PLATINUM® range from the DIEHL Group and the portfolio of DIEHL Controls. Together with the new and innovative products on show,...
Monday | 11/21/11
The SCHINDLER PARENT Brand Check now available as App.
The GWA agency Schindler Parent already successfully offers their Brand Check on their Internet site. Now it is also available as an App for iPhone and iPad as a free download in the iTunes store. Look for the keywords: “Check Your Brand”or “Brand Check”.With “Check Your Brand” an evaluation...
Wednesday | 06/15/11
COPACO GROUP: “THE PRINCIPLE OF MORE” WAS CONVINCING AT INTERPACK 2011.
It’s the world’s largest trade fair for packaging and process solutions – the INTERPACK. From May 12-18, 2011, a total of 2,700 exhibitors from 60 nations presented their latest products, innovations and services in areas that included food and beverage, confectionary and baked goods and...
Tuesday | 06/07/11
A Strong Start in the 2011 Fiscal Year: Schindler Parent Wins New Clients.
The GWA agency Schindler Parent in Meersburg on Lake Constance was able to win a total of eight new clients in the first months of the 2011 fiscal year. The brand agency was either able to directly top the competition in pitches featuring creative concepts and campaigns or were so convincing in the...
