Integration

How well is your brand name, logo, packaging, communications, etc, coordinated visually and contextually to maximize brand awareness?

How well are your brand’s online marketing activities coordinated with your offline activities?

How aware are you of all the marketing activities that involve your brand (including distributors, resellers, retailers, etc.)?

How well do the people who manage the various brand activities collaborate and communicate with one another?

To what extent are your marketing programs communicated internally company-wide before they are launched?

How well are your brand’s marketing programs integrated with sales?

How well is your brand’s message consistently communicated?

How sure are you that your various marketing programs do not send conflicting messages?

How well does your corporate brand cleanly support and fuse with your product/service-brands?