Growing inquiries and a strong brand presence. Thanks to the clear repositioning of the brand as a ”vehicle tuner", the new overall image, from business equipment through classical communication and product literature to POS presentation, effectively increased not just end consumer awareness but also POS sales. This positive trend is confirmed by the reader survey “Top Brand 2008" of Germany’s “Auto Zeitung”, which put ABT in 1st place in the “Tuner" category, and likewise by the ”Best Brand 2009" reader survey of “auto motor und sport” magazine, which gave the Kempten-based company a 2nd place ranking (only slightly behind the number one). We regard this as a sporting challenge for 2010!

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