Philosophy

The economic pressure continues to rise, the markets are less predictable than ever, and consumers want more and more for less and less money. Amid all this, there is a demand for measurable success - and without sending branding into a tailspin. It is not, therefore, a case of ´brand or margin?´ but of ´brand and margin´.

 

Schindler Parent – the branding & margin (Marke & Marge^®) agency

 

Branding & margin (Marke & Marge^®) means walking a tightrope between long-term strategy and short-term sales pressure. Through clear positioning and systematic branding, we ensure both recognition and differentiation. We are also committed to asserting the price premium and added value of brands. Often against the temptation, in the hectic course of day-to-day business, to use price as a means of generating short-term sales use. That way we retain the integrity of the brand as a source of creation value. So how do we do this?

 

A fresh perspective yields results

With creative business intelligence and surprising business strategies. In short: with a fresh look at the existing business, clear positioning and surprising measures which invest in the brand as a value driver. And by demonstrating that brands are perfectly capable of asserting their price premium, increasing sales and gaining market shares without squeezing prices, even under the toughest conditions.

 

What we can do for you.

Our case studies demonstrate that expenditure on brand communication should not be regarded as a cost, but as an investment in a sustainable value creation model for your brand. Our portfolio comprises the entire process of brand strategy and communication, i.e. identity, presence and transfer. We base our approach on well-founded strategies, systematic brand presence, thinking “outside the box“ and surprising ideas. We are the branding-and-margin agency – for both the business-to-business and business-to-consumer sector.