Publications
 |
Titel: Markenkommunikation in einer Transparenzgesellschaft Author: Jean-Claude Parent Publication: Wirtschaftsmagazin Bodensee 2011  Download PDF |
 |
Titel: Wertschöpfungsfaktor Marke (The brand as a value creation factor) Author: Jean-Claude Parent Publication: Wirtschaftsmagazin Bodensee 2010 Download PDF |
 |
Titel: Die Wahrheit hinter der Marke Author: Jean-Claude Parent Publication: ProKom August 2010 PDF Download |
 |
Titel: Aufbruch Ingredient Branding schafft Werte (Awakening Value creation through ingredient branding) Editor/authors: Professor Dr. Roland Mattmüller Bernd M. Michael Juniorprofessor Dr. Ralph Tunder Co-author Jean-Claude Parent Published by: Oldenbourg Verlag Munich 2009 ISBN 978-3-486-58393-9 |
 |
Titel: Marke verpflichtet (Branding as responsibility) Author: Jean-Claude Parent Publication: prokom Report 2009 Download PDF |
 |
Titel: Marke verpflichtet (Branding as responsibility) Author: Jean-Claude Parent Publication: Wirtschaftsmagazin Bodensee 2009 Download PDF |
 |
Titel: Marke & Marge (Branding & Margin) Author: Jean-Claude Parent Publication: Wirtschaftsmagazin Bodensee 2008 Download PDF |
 |
Titel: Braucht Marke Marketing? (Does branding need marketing?) Author: Jean-Claude Parent Publication: Wirtschaftsmagazin Bodensee 2006 Download PDF |
 |
Titel: Schafft Marke wirklich Marge (Does branding really increase margin?) Authors: Jean-Claude Parent Michael Meier Publication: Indukom 2006 Download PDF |
 |
Titel: Das Marken Plus heißt Marge (Margin: the extra benefit of branding) Author: Jean-Claude Parent Publication: Download PDF |
 |
Titel: Schindler Parent - Die Marken Effizienzer (Schindler Parent - efficiency in brand management) Author: Jean-Claude Parent Publication: Wirtschaft zwischen Alb und Bodensee Download PDF |
